Google AMP

According to a 2020 study, mobile traffic has grown 504% in daily media consumption since 2011.

Google can detect pages that load slowly or that have a high bounce rate, and will rank those pages lower in search results.

In 2016, Google announced the launch of Accelerated Mobile Pages—an open-source, web-based solution designed to revolutionize mobile content consumption.

The AMP version of a product page, blog post, or landing page is meant to load instantly on mobile. The AMP lightning bolt symbol associated with a result lets users know that that particular page will load faster.